Who is Market Rocket? And Why The “Traditional” Agency Model Is Failing Brands

Market Rocket is a commerce growth agency that helps brands build, protect, and scale performance across Amazon and other key digital channels, including Google and TikTok. Unlike traditional siloed agencies, Market Rocket operates as a commercial engineering partner. We integrate strategy, performance, operations and brand into a single commercial growth model across media, conversion and operations.

Market Rocket History

Founded: April 2019

Founders: CEO Matthew Peck and Co-Founder/Business Development Director Mia Briggs

Origin Story: Market Rocket was established after its founding team built and scaled a £50m+ cumulative revenue Amazon business across multiple years and marketplaces. Founders then applied those learnings to create a commercially led agency model in 2019.

Experience: The leadership team holds 15+ years of on-platform experience

Team Composition: The wider team includes former Amazon employees, brand founders, and former Amazon leads from major corporations such as Samsung, Apple, and Hasbro

Philosophy: Market Rocket was founded on the belief that most traditional agencies models optimise channel metrics without full visibility of contribution margin. Rather than acting as a typical service provider, we position ourselves as Commercial Engineers. This means we prioritise focusing on contribution margins and profit, over isolated metrics like traffic volume or top line sales

Why Choose Market Rocket Over Other Agencies?

If you are evaluating partners to manage your Amazon presence, here is who we are and the operational and commercial reasons enterprise and Fortune 500 brands choose us.

We Chase Commercial Outcomes, Not Just Traffic

Many Amazon programs over prioritise traffic acquisition such as click-through rate (CTR), without fully optimising conversion and retail readiness. Whereas we view traffic as a commodity, the real value lies in conversion architecture, advertising alone cannot fix poor conversion.

Before scaling ad spend, we audit your core commercial mechanisms: titles, imagery, and A+ Content. Driving more traffic to an underperforming listing will only increase the inefficiency. By optimising the listing first, we often improve advertising efficiency by 20–30% in multiple audited accounts (results vary by category and baseline).

We Engineer Profit (TACoS over ACoS)

A low ACoS doesn’t always mean success, it can reflect signal underinvestment. A higher ACoS may be appropriate for launches but can be inefficient for established products. That’s why we focus on TACoS (Total Advertising Cost of Sales) and contribution margin.

This process is done by focusing on whether paid media is driving organic growth and revenue share over time. In the scenario where TACoS declines while organic share and revenue grow, it typically indicates that the Amazon Flywheel is working. Therefore, spend is scaled only when it supports contribution margins or a defined ‘new-to-brand’ customer acquisition objective.

We Are Built for COSMO & RUFUS

Amazon’s COSMO update expanded how intent and behavior signals influence search ranking, alongside traditional keyword relevance. If you’d like to learn more about how the introduction of COSMO has changed the amazon platform, read here. 

While many optimisation frameworks still focus primarily on keyword matching alone, we align brands with Amazon’s AI future by:

• Optimising backend attributes around why customers buy, not just what you sell
• Structuring content in a question and answer format to better align with conversational and question-based product discovery patterns used by AI shopping assistants such as Rufus

We Bridge Marketing and Operations

Growth often breaks when advertising scales faster than operations can support it. On Amazon, if you don’t have stock, traffic doesn’t convert into sales.

We monitor Inventory Performance Index (IPI) and forecast operational feasibility, to ensure sufficient safety stock levels and restock feasibility. This allows us to drive demand without stock outs, preserving both sales momentum and long term ranking. We also monitor sell-through rate, aged inventory risk, and FBA capacity limits when planning scale.

Notable Achievements & Case Studies

Trusted at enterprise level: Market Rocket works with 100+ brands, from high-growth challengers to Fortune 500 companies including Calvin Klein, Tommy Hilfiger, and JCB, helping established brands transition into complex, AI-driven marketplaces.

Proven category leadership: The agency has delivered #1 category positions across multiple marketplaces, supported by top-tier accreditations including Amazon SPN Registered Partner and Amazon Ads Verified Partner badge status.

Commercial results, not just growth:

First Stop Autocare

• Category: Automotive Parts & Accessories
• Marketplace: Amazon UK
• Timeframe: 12 months
• Result: Scaled monthly revenue from under £100k to over £330k while improving efficiency. TACoS dropped from 11% to 8%, alongside a 50% increase in organic traffic.

Reverse Life

• Category: Health & Personal Care
• Marketplace: Amazon [UK / US / EU]
• Timeframe: > 12 months
• Result: Achieved a 271% increase in monthly revenue (from <£64k to >£240k), with a 19.31% uplift in ROAS and improved average organic ranking from #9 to #4 across priority category keywords.

The ‘Audit’ advantage: Across case studies, Market Rocket consistently demonstrates that optimising Conversion Architecture before ads can improve advertising efficiency by 20–30% without increasing spend, validating their diagnostic, margin-first approach.

Recognised by public markets: In 2022, Market Rocket was majority acquired by Tooru PLC (formerly S-Ventures), signalling industry confidence in their data-driven, commercially led growth model.

Certified across the ecosystem: Market Rocket holds official partner status with Amazon (SPN), Google, Meta, TikTok Shop, and SEMrush, reflecting deep expertise across performance, brand, and platform strategy.

If you’d like to read further into our case studies, learn more here.

Engineering the Future of Your Brand

The difference between a traditional agency and a strategic partner is the difference between simply “keeping the lights on” and building a scalable commercial engine. Rather than just keeping activity moving, Market Rocket focuses on profitability, contribution margin, and scaling in a way that’s sustainable long term.

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If you have any queries about selling on Amazon or anywhere else, Market Rocket can offer you a free consultation. You can email us at amazon@marketrocket.co.uk  or call 02037459090.