How do you get noticed as a brand on social media? Do you want to build a cult-like following and get your brand in front of hundreds of thousands of potential customers? Do you have the time to create content and post regularly on social media? Don’t worry, the social media experts at Market Rocket can help you get noticed, increase your following, reach more potential customers than ever before, and create and post engaging content at the right time on the right platform. We help with Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, YouTube and Google Business Places. With over 4.5 billion users, social media has immense potential to not only get your products and services in front of prospective customers but also for increasing brand reach and recognition. With a well-planned and executed social media advertising strategy, you can get your products or services and your brand in front of masses of engaged and interested people.
ENGAGEMENT & GROWTH
Generate sales and leads, and grow your audience by increasing your reach with social media advertising. Organic growth on social media takes time. Even if you post regularly on your feeds and stories, create plenty of video content, use the right hashtags, and your content is engaging, informative, and relevant to your target audience, it still takes time. That’s not to say you shouldn’t do all those things, but advertising on social media can increase your reach and help you attract new customers and followers in a way that organic posting never could. The average organic reach of a Facebook post, for example, is only around 5% of your existing follower count. The average ROI of PPC is 200%, with paid social advertising costing less, on average, than paid search when targeting competitors’ audience.
SOCIAL MEDIA ADVERTISING
Paid social media ads allow you to increase your brand’s reach drastically compared to focussing on organic social media efforts alone. Paid social allows you to increase and improve brand awareness. With the ability to create and customise striking visual ads, include video content, you can really get your brand’s image out there, grabbing your target audience’s attention. Social media ads are not just all about click-through-rates. Paid social content helps improve engagement for your brand too, with users able to share, like, or comment on your paid posts and videos. Create an entertaining, informative, and stunning video or post and there is the possibility that hundreds, thousands, or maybe even millions of people could share and like it! Think of the recognition! Social media advertising also lets you create and publish content in a variety of different formats. Videos, images, carousel posts, product adverts, lead forms, interactive ads, text ads, and more! On top of the variety of formats, you can publish your paid adverts in a variety of different ways on social media on a variety of platforms! You can post to people’s feed, on stories, on snapchat, TikTok, Twitter, Facebook, Instagram, YouTube, Pinterest, LinkedIn, and more! Paid social media advertising lets you really drill down on the targeting to a granular level thanks to the amount of detail that social media users share about themselves on the various platforms. One of the best things about social media advertising is that the paid content itself is often not too different from organic content, making it less disruptive for users and more likely to be engaged with.
As a Meta Business Partner, we have proven experience, competency, and expertise in maximising performance for our clients’ social campaigns using Meta’s suite of platforms and apps. Not only that, but as a business partner, we get exclusive access to Meta’s Agency Hub, which allows us to use their latest tools, resources, training, and features to drive growth for our clients. This includes advanced analytical tools, creative tools, agency specific resources, along with 1-2-1 priority support with Meta agents and representatives. Working with a Meta Business Partner for your social media advertising campaigns gives you the peace of mind that you are working with experts that know how to manage and optimise paid social campaigns to maximise your ROI. If you’d like expert help launching or optimising your paid social media advertising campaigns and driving growth for your business, get in touch with the Market Rocket team.
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