​​Amazon Advertising Strategy That Protects Budgets and Drives Sustainable Growth

For many brands, advertising on Amazon is a source of frustration. Budgets are spent, and reports are circulated, yet there is often little clarity on whether campaigns are delivering profit. As a result, wasted spend has already accumulated by the time results are reviewed, which can be weeks later. Outsourcing the management of this advertising should solve the problem. However, too often, agencies create a new challenge. For example, some agencies deliver overly high-level updates that miss the real issues. In contrast, others provide so much raw data that it forces brands to interpret the information themselves. Ultimately, the result is the same: instead of feeling truly supported, brands end up double-checking the agency’s work.

Where Agencies Go Wrong

Three common mistakes repeatedly undermine campaign success:

Firstly, many campaigns lack defined objectives and are often launched with the vague goal of “growing sales.” Importantly, there is no clarity on whether the priority is ranking, conversion, or brand awareness. Without objectives that are defined and measurable, ad spend quickly loses direction, and profitability suffers as a result.

Secondly, reports often contain surface-level summaries. These updates may look tidy but ignore the actual drivers of performance at the product level.

Finally, excessive data is a problem, as some reports are so detailed that they effectively bury the important insights. As a result, the client must independently piece together the story. The ultimate result of these issues is wasted budget, limited growth, and shrinking margins for the brand.

How Market Rocket Works Differently

Market Rocket was established by sellers who understand the importance of profitability. The approach combines strategic oversight with the required depth at the individual product level.

Crucially, we focus campaign visibility at the product level, where real opportunities and risks exist.

Therefore, the focus is always profit-first, looking beyond ACoS to forecast margins and contribution.

This includes proactive management that surfaces issues before they affect results.

Furthermore, this approach has proven successful in practice. For instance, one fashion client reduced wasted ad spend by 28% in a single quarter after moving from top-line reporting to clear SKU-level data. Eventually, this change freed up budget, allowing campaigns to scale profitably without eroding margins.

Confidence Instead Of Concern

Assurance is provided to brands that budgets are safeguarded. Careful campaign management ensures that nothing critical is missed. However, the value extends beyond merely monitoring campaigns. It is about ensuring every pound spent on Amazon advertising contributes to profitability and sustainable growth. Thus, clients are able to focus on the wider business, secure in the knowledge that their Amazon strategy is expertly handled.

A Question For Brands

Are your Amazon campaigns giving you clarity on profit, or are you still second-guessing whether your budget is working as hard as it should?

Market Rocket collaborates with international brands to design Amazon advertising strategies that prioritise profitability, growth, and category leadership.

Want to see your Amazon performance skyrocket?  Book a call with our team or email us at amazon@marketrocket.co.uk to take your brand to the next level.