Your Ultimate 2026 TikTok Marketing Calendar

TikTok has released its 2026 UK Campaign Calendar. If you own a TikTok Shop, this calendar is not only informational gold, it should be your marketing bible. We’ll break down exactly what TikTok Shop brands can be doing to take full advantage of every season.

See: our 2025 calendar breakdown

Q1: January, February, March 

New Year, New Me is the name of the game. Maximise any resolution granting products you have, including supplements, vitamins, workout equipment, self-care items, and anything with natural ingredients to boast. (Pro tip: Never use the claim “100% Natural” in your TikTok Shop listing, for this triggers a product violation).

For January, try taking advantage of Dry January or Veganuary. Self-improvement and goal-setting are key customer behaviours during this period.

In February, remember Valentine’s Day is about more than just romantic love. Self-love campaigns are all the rage. After the fourteenth, remember that Spring is around the corner (especially on TikTok), and your audience will be itching for better weather!

March is a fantastic time to celebrate the women in your life, whether that’s centred around Mother’s Day or International Women’s Day. Here are some great campaign inspo examples from last year. If your brand is the party type, start prepping for St. Patrick’s Day!

Special dates to look out for:

Dry January (Jan)

Veganuary (Jan)

Burns Night (Jan 25)

Galentines Day (Feb 13)

Valentines Day (Feb 14)
Ramadan (Feb – Mar)

Awards Season (Jan – Mar)

Lunar New Year (Feb 17)

London Fashion Week (Feb 19 – 23)

Women’s History Month (Mar)

British Pie Week (Mar 3 – 9)

Holi (Mar 4)

Mother’s Day (Mar 15)

St. Patrick’s Day (Mar 17)

International Women’s Day (Mar 8)

Daylight Savings Time (Mar 29)

Q2: April, May, June

Flowers blooming, sunnier days, and an overall sense of optimism: Spring brings fantastic potential for brands. Whether you’re tapping into Spring cleaning, responding to diverse set of holidays this quarter, or just looking forward to summer, Q2 invites TikTok Shop sellers to be playful and fun.

April begins with a bang on April Fool’s Day, a great way to showcase your brand’s sense of humour while tapping into viral potential. Try making a few videos about your prank and linking your product. Who can forget Easter, which spotlights pastels, eggs, and florals. Here are some Easter stats for inspiration.

May brings the Met Gala and the first glimmers of summer, so why not break out the opulence? This month, brands will begin rolling out their summer campaigns, so be sure to get ahead! On TikTok Shop, you’ll have the opportunity to start testing out some early bird summer discounts. Why not check out TikTok’s 2025 timeline to get ideas?

June is Pride Month! Be sure to brush up on Pride Month best practices before starting any campaigns. Furthermore, Father’s Day is a great time to promote any potential gifts for Dad.

Special dates to look out for:

April Fool’s Day (Apr 1)

Good Friday/Bank Holiday (Apr 3)

Easter Sunday (Apr 5)

World Health Day (Apr 7)

Earth Day (Apr 22)

Bank Holiday (May 4)

Met Gala (May 4)

World Baking Day (May 17)

Bank Holiday (May 25)

Pride Month (Jun)

World Environment Day (Jun 5)

King’s Birthday (Jun 13)

Father’s Day (June 21)

Q3: July, August, September

Summer is a fast and exciting time on TikTok, where trends fly in and out and music dominates the scene. Songs that trend on TikTok become widely recognised as the “songs of the summer,” so picking the right audio will be important for content. Most of all, be prepared to show your brand’s fun, relaxed side!

In July, school lets out, the Tour De France begins, and TikTok’s Summer Sale wraps. Supercharge your summery brand activity through content and sales. Help your customers plan their holidays, stay cool, and add some extra fun to summer parties. Perhaps your products may enhance your audience’s staycations as well.

August is National Wellness Month, and brands will be maximising self-care messaging during this period. How can your products amplify a holiday or provide quintessential summer relaxation? Start Back to School campaigns this month as well. Try discounting must-have school items to draw demand for buying on TikTok Shop.

September brings Back to School and the beginning of Autumn, which means cosy is in. Office supplies, pumpkin spice, and lattes are in. Autumn fashion will also be making an important comeback.

Special dates to look out for:

Plastic Free July (Jul)

School Summer Holidays (July)

Tour De France (Jul 4)

World Chocolate Day (Jul 7)

Wimbledon Final (Jul 12)

International Self Care Day (Jul 24)

National Wellness Month (Aug)

GCSE Results Day (Aug 21)

Bank Holiday (Aug 31)

Back to School (Sept 1)

Yom Kippur (Sept 20 – 21)

Q4: October, November, December

The holiday season brings lots of chaos, but if you play your cards right, your brand can come out on top. October and November are the momentous lead-up to Black Friday, with December fully reserved for the Winter holidays. The key to maintaining that traction is consistent gifting, heavy affiliate outreach, and participating in TikTok’s many campaigns themed around the season.

October is Black History Month, and Black-owned TikTok Shops will have the opportunity to shine with storytelling content. The end of the month brings Halloween, which means any shops in the fashion category will have a leg up. Overall, trends, hashtags, and transitions will take over this month.

November is all about Black Friday. From the 20th-30th of November, TikTok Shop will be hosting its annual Black Friday Sale, and last year this broke global records for UK shops. Cyber Monday will continue the excitement. Begin any gifting content this month!

December is gifting month, with Christmas, Hanukkah, Kwanzaa, and New Year’s Eve to look forward to. This period in the marketing calendar can be overwhelming, but with a good strategy and an eye towards TikTok Shop campaigns, you can maximise your increased traffic. Have a look at best practices for Winter holidays.

Special dates to look out for:

Black History Month (Oct)

Oktoberfest (Oct)

World Teacher’s Day (Oct 5)

Daylight Saving’s Time (Oct 25)

Halloween (Oct 31)

Movember (Nov)

Guy Fawkes Day (Nov 5)

Diwali (Nov 8)

World Kindness Day (Nov 13)

Thanksgiving (Nov 26)

Black Friday (Nov 27)

Cyber Monday (Nov 30)

Hanukkah (Dec 4 – 12)

Christmas Eve (Dec 24)

Christmas Day (Dec 25)

Kwanzaa Begins (Dec 26)

Boxing Day (Dec 26)

New Year’s Eve (Dec 31)

Want some help with your TikTok Shop? Book a call with us today.