Brewing Success: TikTok Sales Boosted for Wellbeing tea brand

Overview

TikTok Shop for this wellness-focused herbal tea brand, that specialises in blending natural ingredients into functional, health-driven tea fusions kicked off with it’s challenges and with our support is now enjoying TikTok sales that increase every day.

Challenge

The brand had an established a presence on Amazon and experimented with TikTok through affiliate creators, achieving promising organic growth. However, they faced the challenge of converting this momentum into a scalable, performance-driven strategy. Market Rocket was tasked with enhancing the brand’s TikTok activity, transforming initial success into consistent, measurable growth through paid ads and a more structured affiliate approach.

Strategy

Given TikTok’s rapid growth and the popularity of short-form video, it was chosen as the platform to expand the brands digital footprint. The strategy focused on authentic, user-generated content (UGC) to connect with health-conscious consumers.

  • Affiliate Creator Selection: Market Rocket selected affiliate creators whose content aligned with the brand values and aesthetic, prioritising quality, creativity, and consistency over follower count.
  • Content Curation: Content was briefed with a balance of brand storytelling and performance focus, ensuring videos were engaging and conversion-focused while maintaining brand integrity.
  • Targeting Approach: The initial phase used broad, interest-based targeting with Target Return on Ad Spend (ROAS) and Target Cost Per Acquisition (CPA) bidding strategies to gather conversion data, which informed the refinement of audience segments and creative in the second phase.

Execution

Following a 14-day test period, a structured campaign setup was implemented to scale results.

  • Defined Bidding Strategies: Separate ad groups were created with specific bidding strategies: Target ROAS of 7 and Target CPA of £1. Profitability was prioritised over ROAS as a vanity metric.
  • Affiliate Collaboration: Clear guidelines were provided to creators, focusing on health benefits, daily use, and product authenticity.
  • Diversified Ad Groups: Ad groups were based on different audience types (broad, interest-based, lookalike) with tailored bidding strategies.

Results

The campaign performance exceeded expectations during the first three months of paid TikTok advertising.

The monthly performance is outlined below:

Month

ROAS

CPA

Purchases

Items Bought

Month 1

7.16

£1.09

191

235

Month 2

7.29

£1.02

194

225

Month 3

9.11

£0.85

1,122

1,335

Three-Month Campaign Overview:

Month 3 saw a major turning point with viral videos from a well-aligned affiliate creator. The impact was significant vs. Month 2: 

  • Revenue increased by over 400% 
  • Purchases rose by 393%
  • ROAS improved by 24%
  • CPA dropped by 9.8%
  • Video views surged by 681%
  • Paid follows increased by 1,350%

Month Three Campaign Overview: 

Total Sales via Affiliate Marketing over the last three months:

The Results

  • TikTok Ads + Affiliate Content = Scalable Success: Combining paid TikTok ads with authentic affiliate content drove consistent sales and improved profitability.
  • Viral Content Is a Game-Changer: A single viral video led to a 400% increase in revenue.
  • Clear Creator Briefs Maximise Performance: Guidelines ensured content aligned with the brands messaging.
  • Data-Driven Bidding Strategy Drives Profit: Focusing on profit-focused CPA and ROAS targets ensured sustainable scaling.
  • Audience & Bidding Diversification Is Key: Mixing audience types and bidding strategies allowed for flexible testing and scaling.

Ready to Scale Your Brand on TikTok?

At Market Rocket, we’re a TikTok Partnered Agency with proven success in turning scroll-stopping content into real, profitable growth for eCommerce brands, no matter your size, budget, or industry. Whether you’re just getting started or looking to take your TikTok ads to the next level, our team of experts and network of high-performing creators are here to help.

Let’s turn your brand into the next success story.
Get in touch with us today and discover what TikTok can do for your business.