AMAZON AI ADVERTISING
With selling fees only ever increasing on Amazon, profitability is always in question – Market Rocket leverage Artificial intelligence (AI) to maximise advertising spend in conjunction with human insight and intuition – Superhuman intelligence.
Build and align using industry leading best practices Isolate through competitor and market share analysis high converting targets Benchmark and set efficiency targets aligned to client profitability targets
Find high-converting keyword & product targets. Add quality targets. Negate the keywords working against efficiency and profitability targets.
Value-based bidding Seasonal aware decision making based on historical sales and/or category performance. Product price aware decisions. Marketplace events taken into consideration when utalising budgets. Inventory aware every minute of every day to makimise return and leverage stock holiding. Day of the week, time of the day throttling.
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