LEAD GENERATION CASE STUDY
Leveraging Facebook & Instagram Advertising To Generate High Quality Leads For Financial Advisors
With nearly three billion users on Facebook and over 1.3 billion instagram users, the two social media giants offer a wealth of opportunity for getting products and services in front of potential customers.
In this case study, we’ll highlight how we helped a leading financial services company (henceforth referred to as “The Company”) leverage the power of Facebook and Instagram to generate qualified leads and facilitate direct contact with potential clients. By strategically utilising these social media platforms, The Company successfully increased brand visibility, engaged with their target audience, and drove valuable leads to their business. This case study showcases the effectiveness of Facebook and Instagram for lead generation and the impact it had on The Company’s growth. We will outline the campaign objectives, advertising strategy, implementation process, and the key results the PPC specialists at Market Rocket achieved for The Company.
Financial Services Company (“The Company”) Background
The company is a leading financial services company with a strong reputation in the financial services sector. They specialise in investment management, retirement planning, and wealth advisory services. With a commitment to providing personalised financial solutions, they cater to a wide range of clients, including individuals, families, and businesses. The Company’s primary goal is to empower their clients to make informed financial decisions and achieve their long-term financial goals.
The Company aimed to enhance their lead generation efforts by utilising the massive potential of the Meta platforms, Facebook and Instagram, through social media advertising. The Company recognised the immense reach and targeting capabilities of these platforms, along with the potential engagement capabilities, and sought to leverage them to generate high-quality leads. The primary objective was to drive potential clients to provide their contact information, enabling The Company to initiate direct communication and convert these leads into clients. With a well-defined strategy and tailored ad campaigns from the Market Rocket team, The Company aimed to generate high-quality leads and improve overall conversion rates.
The key objectives agreed between Market Rocket and The Company were as follows:
Increase brand awareness and visibility among the target audience
Generate high-quality leads by targeting specific demographics and interests
Improve engagement and conversion rates through compelling ad creatives and effective ad placement
Optimise the cost per lead and maximise the return on investment (ROI)